Northwest Medical Center wanted to stand out at a Wellington community festival while building awareness of its location and services. We created an experience-based marketing program combining a branded photo opportunity, balloon art giveaways and interactive trivia.

Rather than simply handing out promotional items, visitors answered questions about Northwest Medical Center—such as its location and available services—to receive balloon art prizes. The interaction gave staff a natural way to engage attendees while reinforcing key information about the brand.

The program delivered a measurable result: Northwest Medical Center reported a 20% increase in traffic to the links promoted during Balloon Art World program days compared with the previous period.

And if you’re wondering where Northwest Medical Center is? Sample and 441.